Golf State of Mind: Inside Sun Mountain with Joel Dahmen

Golf State of Mind: Inside Sun Mountain

Golf State of Mind: Inside Sun Mountain follows PGA TOUR winner Joel Dahmen as he spends a week in Missoula, Montana, experiencing the people, products, and place behind the brand. From product development and design sessions to fly-fishing, golf, and time spent with the Sun Mountain team, Joel gets an inside look at what has shaped Sun Mountain for more than 45 years. Along the way, Montana native and DP World Tour winner Ryggs Johnston makes an appearance, offering a local perspective and helping tell the story of the place he calls home.

During the series, you'll meet the people who have spent decades earning golfers' trust, discover how new products come to life, and experience the Montana landscapes that continue to influence how we think about golf. You'll also get an inside look at our newest gear, the workshop of a special collaboration with the Dahmen Family Foundation, and the values that continue to guide everything we build.

This is the story behind the products and the people who stand behind them. It's a look at the craftsmanship, innovation, and Montana heritage that have defined Sun Mountain since 1981, and why golfers continue to trust our equipment wherever the game takes them.

Whether you've carried a Sun Mountain bag for years or are discovering the brand for the first time, this miniseries is an invitation to experience the place, people, and purpose behind everything we build.

Welcome to Montana. Welcome to Sun Mountain.

Welcome to Montana

PGA TOUR pro Joel Dahmen touches down in Missoula, Montana for an inside look at Sun Mountain's headquarters — the birthplace of the brand since 1981. In this first episode of Golf State of Mind, Joel walks the halls of Sun Mountain HQ and sees firsthand the golf bag heritage that built the company, including a wax canvas bag numbered one of 1776 from Sun Mountain's TQR line.

Joel talks with the Sun Mountain team to discuss the resurgence of premium golf bags and travel cases, his own bag setup on tour, and what's ahead for the brand. It's a rare look inside the Missoula, Montana HQ where Sun Mountain golf bags, apparel, and travel gear have been designed and built for over 45 years.

Watch Episode 1 on YouTube

Designer, Seth, holds up a gray WeberState golf bag with white script lettering, while Joel Dahmen, Grant Knudson, and Grant Lordan observe in the Sun Mountain warehouse.

How Montana Shaped Sun Mountain

Sun Mountain has been designing and building golf gear in Missoula, Montana since 1981 — and 45 years later, it's still all happening right here. In this episode of Golf State of Mind, we go inside Sun Mountain's Missoula headquarters with Joel Dahmen to see the heritage, the people, and the scale behind a brand that's grown from a dream into a global golf company.

From vintage wax canvas bags and the original Sun Mountain Sports designs of the 1980s and '90s to a modern factory producing thousands of bags for golfers around the world, this episode traces Sun Mountain's story from its Montana roots to where it stands today. It's a look at how Trust, Quality, and Reliability, the TQR Standard, have stayed at the center of Sun Mountain since day one.

Watch Episode 2 on YouTube